Here are some things which really help
Please pre-order the book, because no bookshop stocks everything. Seriously, if you go browsing for it, you could miss it.
Please tell your friends, word of mouth still counts
Obviously sharing my social media too would be lovely!
Please consider reviewing it on Amazon, Goodreads, Waterstones.com, and anywhere else which seems appropriate. Reviews don’t have to be essays, just a few sentences will do.
With reviewing, it is good form/expected to say if you were given a free copy but say that this did not affect your review. You 100% don’t have to declare that you know me. It’s not local authority procurement.
Please ask your local library to stock it. I get a few pence on each loan and it gets the book into the hands of people who might not otherwise see it
I think this book and its predecessor are great Book Club Books – bound to create discussions
Yes, suggest to your local bookseller if they will stock it. Don’t worry if they haven’t seen it or don’t remember – no one can remember everything. Be polite, try to choose a time when they are less busy, and give them this written handout. (to come shortly) Don’t hassle them, give them the facts and let them make their own judgement.
(Bit niche.) On Goodreads mark it as ‘want to read’.
Here are three things that don’t help. Please don’t:
Complain to me it is not in a particular shop. Literally nothing I can usefully do about it.
Tag me in poor reviews as I will probably have seen it. It’s not wise for an author to respond to a poor review. I shrug them off – people’s tastes differ. The best solution for a bad review is a better one.
Be grumpy with booksellers, or other people online. Not that you lovely people would do that.