Backstage: Why does publishing take so flipping long?

Everyone is astonished that a book accepted in Summer 2017 won’t be out until Feb 2019.  And I’ll be honest, I gulped.  Naively, I was hoping Our Child of the Stars would be out for summer or autumn 2018.

Reason 1: traditional publishing takes time.  If I was self-publishing, you’d be reading it now.

Reason 2: most books in the UK are sold ‘for Christmas’ and ‘for the beach’.  Tons of books are published to grab the shelves for those times.  October 5th, 2017 was this year’s Super Thursday, the day the largest number of titles hit UK shelves.  505 new books were published in that one week.  I mean, Jo Fletcher Books could launch a debut novel, a bit unusual, into a Hurricane Pullman of new books.  That might work.  Better chance for a quirky debut they don’t.

Reason 3: they really like the book.  But editors don’t buy a book and say, it’s fine, we can go straight to copy editing.  They bring their own commercial and artistic insight to it.  It needs some work – not massive but not inconsequential.  And it’s not, wouldn’t the trousers in chapter six be better blue.  Or change that character’s name.  It’s more like, bring this up, bring this down, I need to believe this character would do this.  When that’s right, there’s copyediting – real dots and commas – then proofing.  I will do a piece on Editing is not Ruining.

Reason 4: Covers.  People judge books by their cover.  It sells you the book before you even pick it up.  The wonderful draft design I saw really gives the feel of the book – the hope, the wonder, the beauty and the tinge of danger and darkness.  All that without spoilers. Publishers must factor time to get the cover right, and they need the cover right long before you see the book, to sell into the trade and to talk to foreign markets.

In short, they think the book will do better with more time.  They’re paying.  And as they cheerfully say, ‘You’ll never get this much time with a book in future.’   No pressure there.

The good news is that some lucky people do get to see it a lot earlier, when advanced copies become ready.  That’s for another time, but a very good reason to subscribe to my newsletter.

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